It’s been a while that you have been thinking over starting a business. With all the experience you have earned in your job, it might seem to be a good initiator for setting up your own venture.
With Mailigen you are able to integrate your email marketing campaign with your SMS marketing campaign together with social media. That is the way to stay in touch with those who are your customers and also on your list.
Start building a list I am not talking about writing down everybody that you know. I am talking about building a list of prospects that request information about your company, your products, or your expertise, and the most efficient way to do this is online. All you need to do is put good content in the market place. You could make videos about your business, you could even write articles like this one. Create something of value so prospects want to join your list.
At last, how to sell. The goal of email marketing is to promote your business or products. It is a art to sell them in a marketing email. No one would like to read a email which it full of advertises. So you can insert your business information in the useful information. You can provide implicit advertise in the useful information which you provided for audiences. They will happy to read it and follow your link to buy your products.
I want you to build a list of prospects using simple email marketing services like I’ve talked about here, to always have prospects that you can build relationships with and maybe a potential business partnership!
Create a landing page. It is extremely important to guide the campaign recipient through the entire process. By creating a landing page on your website that mirrors your campaign’s message / offer both from a design and copy perspective, you will encourage the recipient to follow through and fill out the form. In addition, you should give prospects the option to call you, in case they do not feel comfortable filling out the form.
Make it irresistible. If you present your visitor with an offer they can’t refuse, usually a free initial consultation for business owners, you will bring in a bunch of new subscribers. This consultation is a great sales opportunity for you. Pay close attention to which page the lead responded from. This will give you a good idea what your leads are looking for.
Figure out internally how much of your overall marketing budget is allocated to email marketing. Keep in mind, industry insiders are saying that for 2011, budgets are increasing from email marketing campaigns because of their incredible return on investment, effectiveness and total value.