There are many businesses that have survived just fine without having a website on the worldwide web. As each year passes however, virtually every business owner eventually comes to the conclusion that they must have a solid internet presence if they want to stay in business. Let’s face it, in today’s modern world, consumers want good, relevant information – and they want it fast. The internet can certainly deliver both, and a solid, content-rich website is really the cornerstone of your online marketing plan.
As we progress through the problem, the solution and the benefits. One single feature might convince someone to buy and we want to make it easy for them to make that buying decision right now before we’ve said too much. That’s why we want to add what are called anchor links throughout the page. Preferably, once per page starting with where you introduce the author and when you click on them, draws people down to the order form.
I should mention that there are two types of sitemaps. One, is built for humans. The other, is built for the search engine spiders. I am referring to the one for Google here, although, it’s a really good idea to have a good sitemap for your visitors as well.
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Don’t be greedy: so many developers get greedy and want to charge for every little thing. Remember, the more people use your products, the faster your business grows. You should charge for somethings but not every little thing you offer.
Got it? Your blog is just another part of your business, it’s not “just for fun.” It can be fun but it has a purpose. First, it presents you as an authority figure in your niche and allows you to brand yourself. Blogs capture untamed search engine traffic and funnel it into a list or to your other products. In addition, blogs help maintain that relationship with your list and past buyers. When you update them every once in a while, they remember who you are.
It is just another dynamic force occurring in the internet market. And once you learn how to let it carry you at first and just learn the dynamic, it will bring you to a place where you can make your next move. Go to Google and find out what all of the new compliance regulations and FTC are and change your new strategy accordingly.
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